Vodacom Durban July Invited Designers Thrive on Movie Theme

Durban – Eight of South Africa’s most celebrated designers pulled out all the stops to wow the excited crowds with their interpretation of this year’s Vodacom Durban July theme “The Big Screen” at the Vodacom Durban July Invited Designer showcase presented by LIPSY, LONDON.

The annual Vodacom Durban July fashion Experience is the highlight for any fashionista and audiences were dipped into a pool of classic cinema for the night.

The Vodacom Durban July Invited Designer Showcase followed a dazzling fashion show by the ten finalists for the Vodacom Durban July Young designer Award and the Vodacom Durban July Fashion Challenge.

Loved fashion designer Kathrin Kidger used old Hollywood glamour combined with the Rita Hayworths and Marilyn Monroes of this world as her outfit inspirations. “These glamorous icons were silver screen beauties and I decided to choose fabrics that were soft in colour and had some fringing.”

Paledi Segapo, one of the two Johannesburg designers in this year’s star-studded showcase, explained how; “Queen Elizabeth was my Big Screen inspiration. I used fabrics like brocades, Thai raw silk, and lace to capture the essence of Queen Elizabeth.”

Casey Jeanne wasn’t inspired by one particular movie but, “Took pieces of inspiration from Game of Thrones and Frozen.” The designer best known for her wonderful wedding creations used different shades of whites and embellished lace as some of the elements in her romantic designs.

The streets of Brooklyn and the underworld of the mafia was dashing designer’s Andre Martin’s Big Screen inspiration. “I tried to incorporate the street vibe into something more glamorous using fabrics like PU leather and tracksuit fabric.”

Iconic designer David Tlale chose his own story as the vision behind his African styled designs. “I based them on my fashion movie that I‘m releasing in November which is a snippet of the life of David Tlale in South Africa and taking the brand to the global market. I chose purple, the colour of royalty, which is what David Tlale stands for.”

“I knew immediately that Breakfast in Tiffany’s was my big screen inspiration!” explained Durban designer Vino Moodley. “I just love Aubrey Hepburn! I took the iconic pearl necklace and transformed it into another feature on the dress.”

Karen Monk Klijnstra chose a movie icon that spoke to her own quirky design style. “The movie Freda was my muse. The way she dressed and her fashion colour and texture, she was just perfect.”

Fashion lovers can catch a first-hand glimpse of these ensembles on the Action Stage at Greyville Racecourse at the Vodacom Durban July on July 5.
The 2014 Vodacom Durban July will be staged at Greyville racecourse on Saturday 5 July 2014. More information can be found at http://www.vodacomdurbanjuly.co.za

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