This Year’s Vodacom Durban July Theme

Durban – The bright lights of showbiz are beckoning at this year’s Vodacom Durban July.

Following the announcement of the 2014 fashion theme “The Big Screen” some of the country’s most iconic designers are gathering movie-themed fashion inspiration from all over the globe, and are predicting to fashionistas and race-goers that July 5 will be a day filled with movie magic and sophisticated glamour with Bollywood, Hollywood and Nollywood as the underlying themes.

Popular Durban designer Kathrin Kidger envisions “The Big Screen” theme to be very much about an innate sense of glamour. “The three things that continuously shine through are Hollywood, Bollywood and Nollywood. This year we can expect to see garments that are inspired by film stars of the past and present,” said Kidger.

“Bollywood is also trending right now and I expect to see a lot of woman in traditional dress,” she added. Durban designer Bianca Warren also forecasts the Hollywood trend running through the threads, “It’s about old school Hollywood glam. Style, sophistication and timeless elegant red carpet wear,” said Warren.

Classic colours are key for the young designer and Warren suggests choosing formal long evening gowns in dark maroons champagnes, greys, navy and blacks. “Opulence, lux and lavish!” sums up what established designer Casey Jeanne imagines when she thinks of “The Big Screen”.

“Think exceptionally sophisticated with a focus on superior detailing and finishes.” Casey recommends race-goers invest in longer hems, dramatic silhouettes, intricate details, superior fabrics and of course, Hollywood glamour.

But be wary not to take the theme too far, says Tiffany Prior, Fashion Programme Director of the Vodacom Durban July. The style guru warns not to come dressed as a movie character but to rather subtly interpret the theme.“Research and interpret what you love about a certain character, movie, or era of movies. It should then be very easy to dress appropriately for race day,” said Prior.

The 2014 Vodacom Durban July will be staged at Greyville racecourse on Saturday 5 July 2014. More information can be found at http://www.vodacomdurbanjuly.co.za.

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